RAY BAN
HEY GUYS.....YOU LOVE RAY-BAN SUNG LASS ???
LETS TALK ABOUT TODAY RAY-BAN HISTORY ..
RAY BAN
1*RAY BAN HISTORY STARTED Aviator was designed for US Army in 1937.
2* RAY BAN Outdoors & Shooter are introduced in 1938.
3* RAY BAN Introduction of Wayfarer style in 1952.
4* RAY BAN Round shape is introduced in 1960.
5* RAY BAN Retro style Clubmaster in 1986.
6* Luxottica acquires Ray-Ban in 1999.
7* Ray-Ban optical is launched in 2001.
8* Ray-Ban Kids Sun in 2003.
9* Ray-Ban Kids Optical in 2005.
10* Launch of new Ray-Ban prescription lenses Optical & Sun in 2016.
N°1 EYEWEAR BRAND in the World.
BASED ON AN ONLINE SURVEY CONDUCTED IN 9 MARKETS, WHERE RESPONDENTS AGED 18-45, WITH 75% OF THE SAMPLE AGED 18-34 WITH 90%.
“RAY-BAN IS THE FIRST SUNGLASSES/EYEGLASSES BRAND I THINK OF...”
CONTEXT....
THE WORLD HAS CHANGED AS DIGITALIZATION TOOK THE WORLD BY STORM COMPLETELY TRANSFORMING THE CONSUMER MINDSET OF TODAY AND TOMORROW. WE, AS A BRAND, TOUCH MILLIONS OF PEOPLE AND WE NEED TO GIVE OURSELVES A PURPOSE, START SEEDING LITTLE MESSAGES TO RESET A CERTAIN SET OF VALUES TODAY GONE LOST.
VISION.....
UNLEASH YOUR HUMANITY....
Life is worth living, and only by living in the now, grasping our emotions, exchanging them, failing, making mistakes, lowering our poker faces, not fearing judgment yet accepting others for what they are - because we are all unique - we can start setting our journey and path to a sense of belonging where we can be our real selves.
VALUES.....
THE ONES CONSUMER’S NEED...
OUR CORE TARGETS HAVE A STRONG NEED TO EXPRESS THEMSELVES, TO KEEP THE WORLD UPDATED WITH WHAT THEY DO. THEY NEED TO EXCHANGE IN ORDER TO SECURE A TWO WAYS CONVERSATION, OVERCOMING THE FEAR OF BEING CRITICIZED, JUDGED, AND ULTIMATELY FEELING ALONE. THEREFORE, THEY ARE ALL ON A JOURNEY TO FIND A SENSE OF BELONGING WHERE THEY CAN BE THEIR REAL SELF. “I AM A UNIQUE INDIVIDUAL, I NEED TO EXPRESS MYSELF, TO EXHANGE, TO BELONG”.
COLLECTION DISCOVERY....
1* RAY BAN AVIATOR
2* RAY BAN WAYFARER
AN INSTANT ICON
With new materials and technology
emerging in the 1950s, the door was
opened to a universe of new styles –
and in entered the Wayfarer. Worn by
the most iconic musicians over the
decades, the Wayfarer is synonymous
with the world of music
3* RAY BAN CLUBMASTER
JOIN THE CLUB Those sharp angles are all ‘50s, but with curved lenses and sleek black and gold hardware, the Clubmaster became an iconic part of the ‘80s club style. With pop and rock bands embracing dandy style, everyone who was anyone embraced the refined, retro frames. A crash of two eras. A timeless design. They became the master of the club.
4* RAY BAN ROUND
HEART OF A POET
Worn by hippies at legendary music festivals
in the ‘60s, round glasses took on the spirit
of free thinkers and poets. Round evoked
the nonconformist attitudes of the era. As a
resurgence of ‘20s fashion merged with the
futuristic trend of the ‘60s, round glasses
took their place as part of psychedelic style.
HEY GUYS.....YOU LOVE RAY-BAN SUNG LASS ???
LETS TALK ABOUT TODAY RAY-BAN HISTORY ..
RAY BAN
1*RAY BAN HISTORY STARTED Aviator was designed for US Army in 1937.
2* RAY BAN Outdoors & Shooter are introduced in 1938.
3* RAY BAN Introduction of Wayfarer style in 1952.
4* RAY BAN Round shape is introduced in 1960.
5* RAY BAN Retro style Clubmaster in 1986.
6* Luxottica acquires Ray-Ban in 1999.
7* Ray-Ban optical is launched in 2001.
8* Ray-Ban Kids Sun in 2003.
9* Ray-Ban Kids Optical in 2005.
10* Launch of new Ray-Ban prescription lenses Optical & Sun in 2016.
N°1 EYEWEAR BRAND in the World.
BASED ON AN ONLINE SURVEY CONDUCTED IN 9 MARKETS, WHERE RESPONDENTS AGED 18-45, WITH 75% OF THE SAMPLE AGED 18-34 WITH 90%.
“RAY-BAN IS THE FIRST SUNGLASSES/EYEGLASSES BRAND I THINK OF...”
CONTEXT....
THE WORLD HAS CHANGED AS DIGITALIZATION TOOK THE WORLD BY STORM COMPLETELY TRANSFORMING THE CONSUMER MINDSET OF TODAY AND TOMORROW. WE, AS A BRAND, TOUCH MILLIONS OF PEOPLE AND WE NEED TO GIVE OURSELVES A PURPOSE, START SEEDING LITTLE MESSAGES TO RESET A CERTAIN SET OF VALUES TODAY GONE LOST.
VISION.....
UNLEASH YOUR HUMANITY....
Life is worth living, and only by living in the now, grasping our emotions, exchanging them, failing, making mistakes, lowering our poker faces, not fearing judgment yet accepting others for what they are - because we are all unique - we can start setting our journey and path to a sense of belonging where we can be our real selves.
VALUES.....
THE ONES CONSUMER’S NEED...
OUR CORE TARGETS HAVE A STRONG NEED TO EXPRESS THEMSELVES, TO KEEP THE WORLD UPDATED WITH WHAT THEY DO. THEY NEED TO EXCHANGE IN ORDER TO SECURE A TWO WAYS CONVERSATION, OVERCOMING THE FEAR OF BEING CRITICIZED, JUDGED, AND ULTIMATELY FEELING ALONE. THEREFORE, THEY ARE ALL ON A JOURNEY TO FIND A SENSE OF BELONGING WHERE THEY CAN BE THEIR REAL SELF. “I AM A UNIQUE INDIVIDUAL, I NEED TO EXPRESS MYSELF, TO EXHANGE, TO BELONG”.
COLLECTION DISCOVERY....
1* RAY BAN AVIATOR
THE ONE THAT STARTED IT ALL
In the 1930s, Aviators were first introduced
into the military. Strong. Bold. Brave. Later
made standard-issue, the frames took on
the characteristics of the heroes associated
with them. In 1937, Anti-Glare Sunglasses –
as they were called – were released to the
public and soon renamed. Ray-Ban became
the first sunglasses brand in history.
2* RAY BAN WAYFARER
3* RAY BAN CLUBMASTER
JOIN THE CLUB Those sharp angles are all ‘50s, but with curved lenses and sleek black and gold hardware, the Clubmaster became an iconic part of the ‘80s club style. With pop and rock bands embracing dandy style, everyone who was anyone embraced the refined, retro frames. A crash of two eras. A timeless design. They became the master of the club.
4* RAY BAN ROUND
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