BURBERRY B.MOMOGRAM COLLECTION

BURBERRY B.MOMOGRAM COLLECTION

BE-4298 (WOMAN)

BURBERRY B.MOMOGRAM COLLECTION

 MAKE A BRANDED STATEMENT WITH THOMAS BURBERRY MONOGRAM INSIDE TEMPLES.

1* SIGATURE MONOGRAM INSIDE TEMPLES FOR A RECOGNIZABLE BRAND ID LOOK.

2* OVERSIZED  CAT EYE SILHOUETTE EMLATING THE BURBERRY "LADY" SPIRIT GIVES BALANCE AND PROPORTION TO ROUNDED FACE SHAPES.

3*COOL SOLID GRADIENT LENSES SUIT EVERY OCCASION.

4*LARGE METAL "TB PLAQUE" ON TEMPLE PROVIDES A SUBTLE YET FEMININE AESTHETIC.

HISTORY OF BURBERRY

BURBERRY FOUNDED BY THOMAS BURBERRY  IN 1856.ONE OF THE VERY SPECIAL INNOVATION  "GABARDINE" INNOVATED IN 1879. CLOTHING EXPLORERS AND ADVENTURERS IN 1900-1940. BURBERRY ACHIEVED  "ROYAL WARRANT FOR OUTERWEAR IN 1955. BURBERRY GLOBAL LICENCE BRAND 1960-1990..

BE-4298 (WOMAN)

BURBERRY B.MOMOGRAM COLLECTION

OAKLEY PRIZM TECHNOLOGY

OAKLEY PRIZM TECHNOLOGY

WHAT IS OAKLEY PRIZM TECHNOLOGY?

Prizm is an Oakley lens technology designed to enhance color and contrast so you can see more details.

HOW OAKLEY PRIZM TECHNOLOGY WORK?

BY FINE-TUNING WAVELENGTHS OF LIGHTS ,OAKLEY PRIZM TECHNOLOGY GIVES 

VISUAL ACUITY TO REVEAL NUANCES THAT WOULD BE MISSED BY THE THE NAKED EYS, PROVIDING A BETTER VISION.

COLOR - TUNED TO ENHANCE COLORS CREATING A VIVID ,MORE VIBRANT WORLD

CONTRAST - DESIGNED TO DEFINE CONTRAST - INCREASING DEPTH PERCEPTION AND EXPOSING FEATURES AND OBJECTS IN THE ENVIRONMENT AROUND YOU.

DETAIL - ENGINEERED TO ENHANCE DETAILS REVEALING WHAT YOU MAY NOT SEE 

WITH THE NAKED EYE.

HOW OAKLEY PRIZM TECHNOLOGY MADE?

Using a proprietary mix of lens dyes, Oakley has engineered lenses that leverage the colors in the environment and our natural eye sensitivities to enhance color, contrast, and detail.

CLICK HARE

HAPPY MOTHERS DAY

HAPPY MOTHERS DAY

Mother’s Day is all about celebrating the woman who raised you and shaped who you are as a person. From all the packed lunches with napkin notes, to the bandages and kisses after falling off your bike, to being the first one to cry at your graduation– your mom was there for it all. It’s important to thank her for all the love and work she put in through the years. Remind her of your love and appreciation with the perfect message.

HAPPY MOTHERS DAY TO LOVELY MOTHERS.LOST OF LOVE

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PRADA HISTORY

PRADA HISTORY

PRADA HISTORY

1*PRADA HISTORY STARTED BY MARIO PRADA OPENS HIS FIRST SHOP IN MILAN IN 1913
2*MARIO PRADA OPENS HIS FIRST SHOP IN MILAN IN     1989
3*LUXOTTICA & PRADA SIGN LICENSE AGREEMENT IN   2003
4*PRADA TRANSFORMER PROJECT LAUNCHED IN SEOUL IN 2009
5*NEW FONDAZIONE PRADA OPENING IN MILAN IN 2015

6*PATRIZIO BERTELLI & MIUCCIA PRADA START THEIR FAMOUS COLLABORATION IN 1977

7*LAUNCH OF PRADA’S FIRST MEN’S READY-TO-WEAR, FOOTWEAR & ACCESSORIES COLLECTION IN 1993

8*THE FIRST PRADA FRAGRANCE IS LAUNCHED IN 2004

9*PRADA CELEBRATES ITS CENTENNIAL ANNIVERSARY WITH THE OPENING OF THE PRADA EPICENTER IN GALLERIA VITTORIO EMANUELE, MILAN IN 2013

10*NEW MILANO OSSERVATORIO OPENING IN GALLERIA VITTORIO EMANUELE, MILAN IN 2016

PRADA HISTORY STARTED BY MARIO PRADA IN MILAN

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RAY BAN

RAY BAN 

HEY GUYS.....YOU LOVE RAY-BAN SUNG LASS ???

LETS TALK ABOUT  TODAY RAY-BAN HISTORY ..

RAY BAN 

1*RAY BAN HISTORY STARTED Aviator was designed for US Army in 1937.
2* RAY BAN Outdoors & Shooter are introduced in 1938.
3* RAY BAN Introduction of Wayfarer style in 1952.
4* RAY BAN Round shape is introduced in 1960.
5* RAY BAN Retro style Clubmaster in 1986.
6* Luxottica acquires Ray-Ban in 1999.
7* Ray-Ban optical is launched in 2001.
8* Ray-Ban Kids Sun in 2003.
9* Ray-Ban Kids Optical in 2005.
10* Launch of new Ray-Ban prescription lenses Optical & Sun in 2016.

N°1 EYEWEAR BRAND in the World.

BASED ON AN ONLINE SURVEY CONDUCTED IN 9 MARKETS, WHERE RESPONDENTS AGED 18-45, WITH 75% OF THE SAMPLE AGED 18-34 WITH 90%.
“RAY-BAN IS THE FIRST SUNGLASSES/EYEGLASSES BRAND I THINK OF...”

CONTEXT....

THE WORLD HAS CHANGED AS DIGITALIZATION TOOK THE WORLD BY STORM COMPLETELY TRANSFORMING THE CONSUMER MINDSET OF TODAY AND TOMORROW. WE, AS A BRAND, TOUCH MILLIONS OF PEOPLE AND WE NEED TO GIVE OURSELVES A PURPOSE, START SEEDING LITTLE MESSAGES TO RESET A CERTAIN SET OF VALUES TODAY GONE LOST. 

VISION.....
UNLEASH YOUR HUMANITY....

Life is worth living, and only by living in the now, grasping our emotions, exchanging them, failing, making mistakes, lowering our poker faces, not fearing judgment yet accepting others for what they are - because we are all unique - we can start setting our journey and path to a sense of belonging where we can be our real selves.

VALUES.....

THE ONES CONSUMER’S NEED...

OUR CORE TARGETS HAVE A STRONG NEED TO EXPRESS THEMSELVES, TO KEEP THE WORLD UPDATED WITH WHAT THEY DO. THEY NEED TO EXCHANGE IN ORDER TO SECURE A TWO WAYS CONVERSATION, OVERCOMING THE FEAR OF BEING CRITICIZED, JUDGED, AND ULTIMATELY FEELING ALONE. THEREFORE, THEY ARE ALL ON A JOURNEY TO FIND A SENSE OF BELONGING WHERE THEY CAN BE THEIR REAL SELF. “I AM A UNIQUE INDIVIDUAL, I NEED TO EXPRESS MYSELF, TO EXHANGE, TO BELONG”. 

COLLECTION DISCOVERY....

1* RAY BAN AVIATOR 

THE ONE THAT STARTED IT ALL In the 1930s, Aviators were first introduced into the military. Strong. Bold. Brave. Later made standard-issue, the frames took on the characteristics of the heroes associated with them. In 1937, Anti-Glare Sunglasses – as they were called – were released to the public and soon renamed. Ray-Ban became the first sunglasses brand in history.

2* RAY BAN WAYFARER

AN INSTANT ICON With new materials and technology emerging in the 1950s, the door was opened to a universe of new styles – and in entered the Wayfarer. Worn by the most iconic musicians over the decades, the Wayfarer is synonymous with the world of music

3*  RAY BAN CLUBMASTER

JOIN THE CLUB Those sharp angles are all ‘50s, but with curved lenses and sleek black and gold hardware, the Clubmaster became an iconic part of the ‘80s club style. With pop and rock bands embracing dandy style, everyone who was anyone embraced the refined, retro frames. A crash of two eras. A timeless design. They became the master of the club. 



4* RAY BAN ROUND

HEART OF A POET Worn by hippies at legendary music festivals in the ‘60s, round glasses took on the spirit of free thinkers and poets. Round evoked the nonconformist attitudes of the era. As a resurgence of ‘20s fashion merged with the futuristic trend of the ‘60s, round glasses took their place as part of psychedelic style.

TORY BURCH HISTORY

TORY BURCH HISTORY

TORY BURCH HISTORY
1* Brand is launchedin BY TORY BURRCH in February, and 1st boutiqueopens in NYC (on Elizabeth Street) in 2004.

2* Tory Burch appears on Oprah as “The Next Big Thing in Fashion”. Tory is awarded the Fashion Group International “Rising Star Award” for best new retail concept in 2005.

3* Tory Burch becomes a member of the Council of Fashion Designers of America (CFDA) and wins the ACE “Designer of the Year” award in 2007.

4* Tory wins the CFDA “Accessories Designer of the Year” award, and opens a showroom in Milan in 2008.

5* Q4 sun launches in department stores & Tory boutiques. Tory Burch Foundation launches in 2009. 

6* Expansion of sun and optical into Independent opticians. Tory Burch® mobile launches in 2010.

7* Tory’s largest flagship opens on Manhattan’s legendary Madison Avenue in New York. Her first runway show debuts the Spring 2012 collection in 2011.

8* Tory Burch celebrates the opening of her 50th store, and the first in China, in Ni hao, Beijing in 2012.

9* Debut of the Tory Burch fragrance and beauty capsule collections in 2013.

10* 10 year anniversary! Watches launch Fall 2014. Tory Burch® coffee table book launches Oct 2014 and becomes a New York Times bestseller in 2014.

11* Tory tops Forbes’ list as one of the most powerful women in business: #17 America’s Self-Made Women (2015). #73 Power Women (2015).

12* Fall 2015: Launch of Tory Sport with a pop up shop in the original Nolita location. Permanent flagship store opened in April 2016.

Signature Designs

Tory Burch is inspired by art, photography, films, and travel, as well as her mother and father’s unique sense of personal style, and has developed quite a celebrity following. The brand covers a wide range of lifestyle product categories, including: ready-to-wear, shoes, bags, accessories, jewelry, and lifestyle accents. Signature pieces include: The Tory Tunic, The Reva Ballerina Flat, and The Tory Tote.

Several logo treatments in the eyewear collections are directly inspired by the trims on Tory Burch bags and shoes. The subtle use of her logo, primarily driven by the letter “T” can be seen throughout the collections. The “Double T” logo is her most well known logo and is sometimes used to create a pattern on fabrics and other items. Fans of Tory Burch have come to recognize her designs through the unique use of the “T” or “Double T” logo.

Brand Architecture

Tory Burch collections are based on the following philosophies: 

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BVLGARI - SUMMER 2019 COLLECTION

BVLGARI

SUMMER 2019 COLLECTION

1- B.ZERO 1 DOLCEVITA SUN

SOPHISTICATED TWIST- AROUND B.ZERO 1 DECOR FOR A CLASSIC YET AVAVT-GARDE ELEGANCE.

1*  B.ZERO 1 DOLCEVITA  INNOVATIVE BUTTERFLY SEMI-RIM SHAPE WITH METAL CUP RIM AND RIMLESS BROWS GIVES BALANCE AND PROPORTION TO ROUNDED FACE SHAPES.

2*  B.ZERO 1 DOLCEVITA  LONG TUBULAR ACETATE TEMPLE TIPS INCLUDING 3FEMININE TRANSPARENT COLORS TO AD A TOUCH OF COLOR TP THE FRAME.

3* B.ZERO 1 DOLCEVITA   NEW PURPLE GRADIENT AND BEST SELLER PINK MIRROR PLASTIC LENSES MATCH THE FRAMES FOR A STYLISH LOOK AND FEEL.

B.ZERO1 CONDOTTI

CLEAN- CUT CONTEMPORARY HARMONIES RENEW AN ICONIC BVLGARI DESIGN WITH ASSERTIVE ALLURE.

1* B.ZERO1 CONDOTTI
 ON-TREND SQUARE SEMI-RIM SHAPE WITH B.ZERO 1 METAL OPENWORK BROWS GIVES BALANCE AND PROPORTION TO ROUNDED FACE SHAPES.

2* B.ZERO1 CONDOTTI
 NEW PURPLE SHADING ,BEST SELLER PINK MIRROR AND CHIC MIRROR COOL CLAY PLASTIC LENSES GIVE A SUBTLE COLORFUL TOUCH TO THE FRAME.

3*B.ZERO1 CONDOTTI
 HANDCRAFTED ENAMEL FINISHES AND  ENGRAVED LOGO ON TIPS FOR LUXURY FINISHES.

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BURBERRY HISTORY

BURBERRY  HISTORY

THOMAS BURBERRY

1-      BURBERRY HISTORY FOUNDATION IN  1856.

2-      INVENTION OF GABARDINE IN 1879.

3-      ROYAL WARRANT FOR OUTERWEAR IN 1955.

4-      A GLOBAL LICENSE BRAND IN 1960s-1990s.

5-      EVOLVING TO LUXURY, FROM LICENSE TO RETAIL & DIGITAL 2000s

6-      ONE OF THE WORLD’S MOST VALUABLE LUXURY BRANDS, UNDER ONE LABEL 2017.

7-      THE RICCARDO TISCI REVOLUTION 2018.

BRAND VISION

OUR VISION IS TO FIRMLY ESTABLISH OUR POSITION IN LUXURY FASHION, INSPIRING CUSTOMERS WITH OUR UNIQUE BRITISH ATTITUDE.

BRAND VALUES

WE ARE CREATIVE, INNOVATIVE AND OUTWARD LOOKING WE HAVE A HISTORY OF EXPLORATION AND ADVENTURE WE ARE DIGITAL PIONEERS WE CELEBRATE DIVERSITY AND CHALLENGE RECEIVED WISDOMS WE WILL ARTICULATE THIS SPIRIT FOR TOMORROW, CELEBRATING OUR SENSE OF ADVENTURE, DARING CREATIVITY AND BRITISH ATTITUDE.

BRAND PERSONALITY

BRITISHNESS WITH A NEW FASHION ATTITUDE.

BURBERRY  HISTORY IS ONE OF MINE SPECIAL WHICH IS FOUNDED BY THOMAS BURBERRY

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